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Introducing “BIC IDEA”, the new print campaign by Publicis Spain for BIC Iberia. A different point of view that appreciates any idea that starts … Read More
Introducing “BIC IDEA”, the new print campaign by Publicis Spain for BIC Iberia. A different point of view that appreciates any idea that starts with a Bic pen instead of just the big ones. With this campaign the brand wants to inspire people to create anything with a BIC pen without feeling the pressure of having to find a BIG IDEA. Read Less
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Bic is the most widely used creative tool in the world. Introducing "BIC IDEA", a different point of view that understands that it's not just the big ideas that start with a BIC pen. With this campaign, the brand wants to inspire people to create anything with a BIC without feeling the pressure of having to find a BIG IDEA.