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About

The BC Fitness Project was a freelance job I undertook in early 2012. The client is a friend of mine who has run a successful personal training … Read More
The BC Fitness Project was a freelance job I undertook in early 2012. The client is a friend of mine who has run a successful personal training business for a few years now. The whole time though he didn't have a logo and we both felt it was time he did. I think logo design is my favourite type of design so far, I love all of it's aspects. I love doing the research at the beginning, finding out about the client, their industry, their job, the message they want to convey etc. I love the sketching process after, scribbling idea upon idea onto a sketch pad until something pops. Then there's the refinement stage on the computer, making sure everything is perfect, making sure the colours are right, making sure it can be scaled large or small and used on multiple 2backgrounds or media. I enjoy the whole process. The greatest reward after that is a happy client and a logo that thousands will see everyday for years to come. Read Less
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