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Exhibition Identity
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The Art of Scent
Exhibition Identity
 
"The Art of Scent 1889-2012 is the first major museum exhibition to recognize scent as a major medium of artistic creation and fifteen artists who work in this medium."  - MAD Museum
 
The Art of Scent was an exhibition at the MAD Museum from November 20, 2012 - March 3, 2013 that featured a timeline of 12 scents from different periods of time throughout history, including such infamous scents as "Jicky" and "Chanel No. 5"
 
My concept for branding this exhibition was to recognize the mathematical and scientific side of creating scents.The color palette is soft and muted, so as to depict the femininty, as well as the antiquity of the various perfumes. Overall, I wanted to emulate the feel of chemistry and formulaic-thought, and I carry this theme throughout the other components, which include an exhibition catalog, business cards, website, and poster.