I designed The Art of Living logo for an interior designer. She creates timeless interiors. Behind the logo there is a lot that we wanted to convey: A comfortable environment, warmth, something classy yet affordable.
When I thought about comfort the first thing that came to mind was a comfortable sofa, kind of retro, the cushy kind you sink into that makes you want to fall asleep. She wanted to use orange. I handcrafted the typography to fit into this sketch of a stylish sofa. The client was very happy with the result as was I. Enjoy!