The Apollo Restaurant
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About

About

Sydney’s new Potts Point restaurant is Australian Greek and its name reflects a subtler, sophisticated approach. We worked in collaboration with… Read More
Sydney’s new Potts Point restaurant is Australian Greek and its name reflects a subtler, sophisticated approach. We worked in collaboration with a team of visionaries to bring the creative vision of the restaurant to life, including Jonathan Barthelmess - Manly Pavilion, in partnership with Longrain’s Sam Christie and architect George Livissianis. Our creative challenge was to align classic beauty and rustic charm with an urban edge. Our solution used modernist typography with a 1930’s echo - playing off the architecture of the building. We tested the use of bold fluorescent ink as a branding colour, printing silk screen on simple box board. The menu needed to be both durable and updateable; our solution was to brand a robust, heavy backing board combined with in-house printed sheets – updated daily and fastened with an industrial stationery clip. The Apollo has achieved high ratings in the Sydney Morning Herald and Sydney Magazine. Read Less
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The Apollo Restaurant
Rustic sophistication in urban Sydney
 
A team of industry visionaries wanted us to help bring the creative vision of this new Greek restaurant in Sydney to life.
 
The challenge
Our creative challenge was to align classic beauty and rustic charm with an urban edge.
 
Our approach
Our solution used modernist typography with a 1930’s echo –playing off the architecture of the restaurant building. We tested the use of bold fluorescent ink as a branding colour, printing silkscreen on simple boxboard. PR professionals were given their own download area through a login section with access to logos, images and further information.
 
The result
The Apollo Restaurant has been taking full sittings week on week, getting rave reviews from customers via social media, and industry recognition from high ratings in the Sydney Morning Herald and Sydney Magazine.