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In this project I was given the opportunity to rebrand the Adler Planetarium in Chicago using a flexible brand identity. I was particularly passi… Read More
In this project I was given the opportunity to rebrand the Adler Planetarium in Chicago using a flexible brand identity. I was particularly passionate about this project because Adler's primary target audience is females and minorities. In the field of science, where it is easy to appeal only to boys, I found their target audience to be extremely unique. The target audience lent itself very easily to flexibility and therefore inspired my brand. Read Less
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