The Address Book of Legends

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  • Client: LG Mobile USA
    Product: LG Xenon
    Agency: Publicis Modem
    Creative Director: Marcus Park, Cassiano Saldanha
    Art Director: Cassiano Saldanha
    Copywriter: Marcus Park
    Developer: Visual Goodness
    Production Company: The Rehab

    The LG Xenon is a phone for over-friendly, over-connected, over-sharing teenagers. We enlisted the help of Hayden Panettiere from the TV show Heroes to come and salute the awesome people in teenagers' lives in something we called "The Address Book of Legends". Viewers watched videos that immortalized the types of friends they have and they could use a nickname generator application to rebrand their Facebook friends.