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Multimedia campaign for ARC
"I’m different" Campaign
Arc Thrift Stores is a non-profit organization operating 20 locations in Colorado. The proceeds generated through the sale of gently used clothing and household items at Arc Thrift Stores are distributed to Arc Chapters in the state. Their mission: To enhance the lives of individuals with developmental disabilities and their families.

The goal of this campaign was to convey that developmental disabilities are part of the fabric of human diversity, and nothing more. This campaign does that by showing people with developmental disabilities having the same desires as any other person on the planet. The campaign included print, outdoor as well as covering the clients fleet of trucks.

Agency: Sukle Advertising/Design  AD: Kelly Wright  Writer: Jim Glynn