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About

About

Ella Ribas is a New York's resident that is passionate about the city. She developed a blog in which she can post 99 of her impressions about the… Read More
Ella Ribas is a New York's resident that is passionate about the city. She developed a blog in which she can post 99 of her impressions about the inhabitants, unique experiences and favorite places. The Identity of the blog was designed to provide this unique feel about NY. Instead of focusing on the "time squarish" cliches of the busy, fast metropolis, this project focuses on the romantic characteristics of the city, what makes this city so unique, so original, so juicy? I preserved the NY typographic vocation, with a simple logo; and created a system in which the logo could also rely on the strong red as a important identifier. There weren't many objects to be designed on this project, besides from the logo and the weekly illustrations. These items then are even more important, setting the tone of the whole blog. The blog, although extremely recent, has hundreds of accesses each post around the world. Read Less
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