A project geared towards changing theperspective of what car photography is, or rather what it should be.  It has proven to be successful in that regards. Comments have been that it's the cockpit of a fighter jet, it's well worn leather, it's graphic design, as well as other various interpretations. People know what a car is, but when you can change the perspective of a car, then you can change a persons mind with what they expect it should be. I've done that.