The card that makes you smile.
Edcon is the leading clothing, cosmetic and textiles retailing group in southern Africa trading through a range of
Name creation and brand development of the new rewards programme for the Edcon Group.
The simple unique spelling of ‘THANK U’ created the opportunity to emphasis the emotional benefit of a rewards programme in the‘smile’ from within the brand mark. Applications included TV, Radio, Print, Outdoor, Point of Sale, Activation