I started with understanding the brand which led us to conclusions like why I need rebranding for
Thangamayil Jewellery Limited. We sincerely belive that giving a new look, a new improvised feel to the
brand will not only attract existing customers, but also get the brand new ones with a significant hike in
How did I do this ?
I looked at the kind of jewellery Thangamayil has to offer and I saw a very wide variety of the
same. Right from the antique collection to the bridal collection to the everyday jewellery, Thangamayil
speaks for it’s culture, purity and integrity, which I want to showcase through the new branding.
What do I want to do ?
We want to create a new visual language for Thangamayil. By a new visual language, I mean, new color
palettes, new patterns, new designs which will be incorporated in both the interior and exterior
branding and advertising.
How am I doing what I want to do ?
I had a closer look at the existing jewellery patterns, advertisements and other collaterals and picked
up inspiration for motifs which I will use to create the new visual language. I found motifs related to
the Tamil culture, the golden peocock (as the brand name suggests), form of temples and dieties, flowers,
birds and other decorative elements, which I then decided to combine and use.