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Tetley’s premium offering was an opportunity to elevate the craftsmanship around the core brand and make this product an image driver for Tetley … Read More
Tetley’s premium offering was an opportunity to elevate the craftsmanship around the core brand and make this product an image driver for Tetley to catch-up in the brand perception and aspiration race. With own label becoming more and more prominent we needed to work around commoditisation of tea and showcase the brand’s trusted & honest offer. The new pyramid bag format was a point of difference to our competition, which provided the inspiration for an illustrative interpretation of the tea infusing from the window around to hero the Tetley brand. Read Less
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