Tesco Herbs & Spices Packaging

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  • Summary
    Packaging Design Brief - Tesco Herbs & Spices
    This was a packaging project whilst in Uni. I chose to re-design Tesco's own brand spices and herbs. I borrowed this simple idea from market stalls in India. I really like the randomness of hand rendered type and the bright mismatched coloured card in markets. I applied this to the packaging to try and bring some of that atmosphere onto supermarket shelves. The print would be shrink wrapped round the bottle to give the illusion of the card being tucked into the spices or herbs.