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To demonstrate the adhesive power of tesa® Notes to office supply distributors, we chose a simple but highly effective way: instead of writing the mailing address directly on the envelope, as one would normally do, we wrote it on a standard tesa® Note – and simply stuck it on the address field.
The tesa® Notes easily passed out hardness test: The letters survived sorting machines as well as the delivery man and safely reached their destination. That was confirmed by random test calls of our client as well as our own self test, during which we sent 20 letters to our own address. 18 reached us – that makes an impressive success rate of 90%.
Client: Tesa AG
Agency: Jung von Matt AG, Germany
Creative Directors: Jacques Pense, Michael Ohanian
Art Director: Andreas Jeutter
Copywriters: Volker Stolz
Account Manager: Harald Isenmann
Published: 2008
Clio Awards: Silver
ADC New York: Bronze
New York Festivals: 2 x Finalist