Volkswagen Touareg : Terrarium
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To launch the New Touareg, with a notorious stand at Terminal 1’s Barcelona International Airport. We presented the New Touareg in a giant 24 m2.… Read More
To launch the New Touareg, with a notorious stand at Terminal 1’s Barcelona International Airport. We presented the New Touareg in a giant 24 m2. crystal enclosure (Terrarium) full of snakes. Read Less
Published:

Anibal Estrella Haiek
Lluis Collelldemont
Juanra Alfaro
 Laura del Río
Shock-Studio
Bcn Sound
CHALLENGE To launch the New Touareg, with a notorious stand at Terminal 1’s Barcelona International Airport.

SOLUTION We presented the New Touareg in a giant 24 m2. crystal enclosure (Terrarium) full of snakes.
RESULTS Great visibility: More than 5 million travelers passed by, spontaneously sharing their pictures and videos through social networks. More than 40.000 views at the exclusive YouTube channel mentioned at the stand.