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The concept and graphic portrayal of Tequila Immortal was created for a fashionable, young market with a desire to contribute to needs of others.… Read More
The concept and graphic portrayal of Tequila Immortal was created for a fashionable, young market with a desire to contribute to needs of others. Through the barcoded bottle consumers were able to donate a percentage of the cost of the product to a charity via a purpose made website. This concept enabled the brand to develop a strong visual and social identity. Read Less
Published:
Tequila Immortal
Product design and graphic identity
Creamos la Identidad gráfica de la marca, el diseño de la botella y el concepto de lanzamiento de la marca, para hacer de Tequila inmortal una marca atractiva en la parte visual, pero también en la parte filosófica de la empresa, la cual preocupada por la sociedad, se involucra directamente a ayudar con algunos de sus problemas.
Es decir que por cada botella que compras, tu eliges entre varias causas a la cual destinarás tu donativo.

The concept and graphic portrayal of Tequila Immortal was created for a fashionable, young market with a desire to contribute to needs of others. Through the barcoded bottle consumers were able to donate a percentage of the cost of the product to a charity via a purpose made website. This concept enabled the brand to develop a strong visual and social identity.

With collaboration of: Carlos Gaxiola, Antonio Montero and Marysol Suastegui.
Photo: Liz Icedo.