Tenuta Veneta – brand identity & packagings
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Promotion of the agri-food quality of Veneto. The project illustrates the brand identity of Tenuta Veneta, the name of a fictitious multifunctio… Read More
Promotion of the agri-food quality of Veneto. The project illustrates the brand identity of Tenuta Veneta, the name of a fictitious multifunctional structure which promotes the quality of the agri-food of Veneto, an Italian region, where they aren't only bought, but consumed and studied. The project starts with the logo analysis, whose purpose is giving the feeling of direct contact between the producer and the final consumer. Then, it continues with the study of the labels of the products sold in the shop, trying to create an consistent visual identity, adhering to the values ​​of the brand. Finally, the project takes into account a small informative booklet and the website. The first wants to communicate the face and the history of the products, while the second will give the possibility to subscribe to the events organized by Tenuta Veneta and buy products directly from the online shop. Read Less
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The project illustrates the brand identity of Tenuta Veneta, the name of a fictious multifunctional structure which promotes the quality of the agri food of the Italian region Veneto. The products are not only bought here, but alse consumed and studied.
 
The project starts with the logo analysis, whose purpose is giving the feeling of direct contact between the producer and the final consumer. Then, it continues with studying the labels of the products sold in the shop, trying to create a consistent visual identity, adhering to the values ​​of the brand.
Finally, the project takes into account a small informative booklet and the website. The first wants to communicate the face and the history of the products, while the second will give the possibility to subscribe to the events organized by Tenuta Veneta and buy products directly from the online shop.
 
 
 
 
IT
 
Il progetto illustra l’immagine coordinata di Tenuta Veneta, il nome di una fittizia struttura
multifunzionale che mira a promuovere i prodotti tipici agroalimentari veneti, i quali non si comprano solo, ma si consumano e si studiano.
 
Il progetto grafico parte dallo studio del logo, il cui scopo è dare la sensazione di contatto diretto tra il produttore e il consumatore finale. Prosegue poi con lo studio delle etichette dei prodotti venduti nello shop, cercando di creare un’identità visiva coerente e sempre aderente ai valori del brand.
Il progetto prende infine in considerazione un piccolo booklet informativo e il sito web. 
Il primo ha lo scopo di comunicare il volto e la storia dei prodotti che costituiscono il meglio dell’enogastronomia veneta, mentre il secondo darà la possibilità di iscriversi agli eventi organizzati da Tenuta Veneta e acquistare i prodotti direttamente dallo shop online.