History was made at Wimbledon 2012, when Canadians Eugenie Bouchard and Filip Peliwo swept the Wimbledon Juniors titles. Tennis Canada, a Proximity client, wanted to do something quick and simple to commemorate.
A set of print ads was created (though not published), along with a set of headline-driven Facebook Timeline photos. The insight was that Canada isn't normally known for tennis success, let alone to this degree.
Senior VP, Creative Director – Scott Pinkney
Associate Creative Director – Trent Thompson
Art Director – Stuart Thursby
Copywriter – Heather Kinoshita