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History was made at Wimbledon 2012, when Canadians Eugenie Bouchard and Filip Peliwo swept the Wimbledon Juniors titles. Tennis Canada, a Proximi… Read More
History was made at Wimbledon 2012, when Canadians Eugenie Bouchard and Filip Peliwo swept the Wimbledon Juniors titles. Tennis Canada, a Proximity client, wanted to do something quick and simple to commemorate. A set of print ads was created (though not published), along with a set of headline-driven Facebook Timeline photos. The insight was that Canada isn't normally known for tennis success, let alone to this degree. Read Less
Published:
Tennis Canada: Wimbledon Juniors Double Champions
THE ASK
History was made at Wimbledon 2012, when Canadians Eugenie Bouchard and Filip Peliwo swept the Wimbledon Juniors titles. Tennis Canada, a Proximity client, wanted to do something quick and simple to commemorate.

THE ANSWER
A set of print ads was created (though not published), along with a set of headline-driven Facebook Timeline photos. The insight was that Canada isn't normally known for tennis success, let alone to this degree.

CREATIVE TEAM
Senior VP, Creative Director – Scott Pinkney
Associate Creative Director – Trent Thompson
Art Director – Stuart Thursby
Copywriter – Heather Kinoshita