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Temptations Treats are so irresistible, that when you shake a bag, real cats will come out from hiding. But what about online, where quirky cats … Read More
Temptations Treats are so irresistible, that when you shake a bag, real cats will come out from hiding. But what about online, where quirky cats rule? Would digital cats react to the same Temptations shake? We created KittyCat Hijack on Facebook to find out. Using bookmarklet technology, cat lovers could shake a virtual bag of treats on any website. The more you shake, the more cats come out from hiding. Read Less
Published:
Temptations Canada – KittyCat Hijack
Objective:
Increase the online reach of Temptations Canada.

Insight:
Temptations Treats are so irresistible, that when you shake a bag, real cats will come out from hiding.

Idea:
What about online? What would happen if we brought the same shake of the bag from the commercials online. KittyCat Hijack can bring quirky internet cats out of hiding, and onto any page.

Credits:
Agency: Proximity Canada
Art Director: Jon MacArthur
Copywriter: Shiran Teitelbaum
Director, Creative Technology: Jeff Vermeersch
Creative Director: Dave Stevenson
Producer: Jessica Valentini
Project Manager: Kristie Fillipoppoulous
Account Supervisor: Megan Epstein

Awards:
2013 Marketing – Bronze
2012 Caples – Bronze 
2012 ADCC Silver – Interactive Advertising
2012 FWA Shortlist
 
KittyCat Hijack Case Study
 Facebook Tab
The KittyCat Hijack bookmarklet is installed through a Facebook tab.
 
KittyCat Hijack Unleashed on US Weekly.
Go to any webpage with a good mixture of images and text, load up the bookmarklet. Each time you click to shake the bag, more crazy cats take over your page.

KittyCat Hijack Unleashed on Modern Dog
We even built in replacements to take over common ad sizes like Leaderboards and Big Boxes.

KittyCat Hijack on Amazon
Giant over-the-page paw hi-5s have been known to happen.