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About

A music talent discovery campaign promoted by Telstra, run around the country.
Published:
Telstra Road to Discovery
Typography, Design
The Telstra Road to Discovery is a music talent discovery event promoted by Australia's largest Telco. Musical acts were encouraged to apply and perform heats in pubs, clubs and universities around the country. Finalist were then chosen that would perform in larger, signature events in the capital cities. These events featured the up and coming artists along with more established and successful Australian artists such as Shannon Noll, Busby Marou, Harry Hookey and Marshall and the Fro.
Client Telstra
Agency Ogilvy & Mather
Art Direction Aaron Vella
Design Aaron Vella, Andrew Peacock
Typography Aaron Vella, Andrew Peacock
Retouching Karen Hall, Mathew Zammit
Account Service Emma Kerman