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Relaunch concept for Tekirdağ Rakısı. Not published.
Published:
Tekirdağ Rakısı
Relaunch Campaign Concept
 
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In he print ads we designed for the relaunch campaign of Tekirdağ Rakısı, reflecting a premium brand perception was our main goal. So we decided to focus on the table manners of drinking Tekirdağ Rakısı.
 
Main idea; if you open your mouth in a Tekirdağ Rakısı table, either you add something to the conversation or
take a sip and listen silently.