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About

Ted Baker Brief
Published:
Ted Baker is continuing its plan for global growth, with new locations opening in China, Japan, the USA and the Middle East – each time taking a little bit of Britain with them. 
Always inclusive and never a snob, Ted Baker’s products range from simple yet stylish accessories to high quality menswear and womenswear fashions. Ted Baker always brings a unique hallmark to each season – using distinctive twists, subverting trends, and most of all, never taking itself too seriously.
 
My task was to create a campaign to activate potential shoppers to visit Ted Baker and to bring it's British sense of humour and unique approach to fashion to another country. 
I chose India, a country so diverse in cultural flavour, I was inspired by the deliciously diverse variety of regional dishes and vibrant colours that India has to offer. Customer's can experience Ted's 'Dishy' side as he turns up the heat this season with the 'Hot Under the Collar' Collection.