Ted Baker Goes To Belgium

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  • A campaign in which Ted Baker was taken to Belgium, the main aspect was to import the British-ness of Ted Baker whilst connecting the brand with it's new audience in Belgium. This was done through integrating Ted Baker into Belgium's cycle culture but at the same time standing out.
    Instead of any old bicycle this Ted Baker campaign makes use of the penny-farthing and it's connection to the British gentleman. The campaign would include into window bicycle repairs, Ted Baker models riding penny-farthing around the city of Antwerp and all of the printed matter that should accompany a campaign of this magnitude including event invites, store opening flyers, ad-shells, billboards, swing-tags, product wrap and even Ted Baker’s very own puncture repair kit.