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My response to the Ted Baker brief for D&AD. A chose for Ted Baker to set up a store in Brazil. Stuffed animals, pigs, with socks on noses. This … Read More
My response to the Ted Baker brief for D&AD. A chose for Ted Baker to set up a store in Brazil. Stuffed animals, pigs, with socks on noses. This project has it all... enjoy. Read Less
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This is my D&AD response to the Ted Baker brief. I decided to play on the Brazilian viewpoint on the British and capitalise on this in a "dry" humurous way. I juxtaposed the UK's indigenous wildlife, and that of Brazil's. It's the failed attempts of our wildlife trying to be more exotic; like Brazilian's fauna. 
 
Thus creating a humurous link between the Uk and Brazil. This concept is the foundation of the feel and style of the new store that will open in Rio de Janero. 
A pig that wants to be a Tapir
A squirrel that wants to be Tamarin (monkey)