Add to Collection
About

About

Technology Addiction: Advertising campaign highlights the problem of technology addiction. The first ad illustrates the problem of Internet addic… Read More
Technology Addiction: Advertising campaign highlights the problem of technology addiction. The first ad illustrates the problem of Internet addiction, and the second ad for illustrates games addiction problem. Read Less
Published:
Technology Addiction Concept:
"Technology addiction, such a real addiction"
The Creative Chalange:
Create a campaign that informs and raises the public awareness of technology addiction as a serious public health issue that affects the mental health and personal relationships.
 
The Message:
Technology addiction, such a real addiction
 
The Solution:
The campaign shows the written letters on the keyboard made out of cocaine powder.
 
 
The visual connection in the campaign is made between two well-known visual objects:
1- The white symbols and letters that are printed on the keyboard keys, for example: the “@” symbol and video games symbol.
2- The cocaine powder: a strong visual object representing addiction.
 
The Final piece of work:
Twoprints and one magazine ad
Prints:
Ad number 1: Internet addiction such a real addiction
Print ad #1
Ad number 2: Game addiction such a real addiction
Print ad #2
The process :)
Magazine Ad:
 
I created print of a labtop . All the letters and the symbols on the keyboard of the lapbtop has been erased digitally. On the screen of the laptop there is a small pack full of white powder that looks like the cocaine powder and next to the pack has been written "We have collected all the letters in this pack".
hanidouaji@gmail.com
Hani Douaji