Technology Addiction Concept

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  • Technology Addiction Concept:
    "Technology addiction, such a real addiction"
  • The Creative Chalange:
    Create a campaign that informs and raises the public awareness of technology addiction as a serious public health issue that affects the mental health and personal relationships.
     
    The Message:
    Technology addiction, such a real addiction
     
    The Solution:
    The campaign shows the written letters on the keyboard made out of cocaine powder.
     
     
    The visual connection in the campaign is made between two well-known visual objects:
    1- The white symbols and letters that are printed on the keyboard keys, for example: the “@” symbol and video games symbol.
    2- The cocaine powder: a strong visual object representing addiction.
     
    The Final piece of work:
    Twoprints and one magazine ad
  • Prints:
  • Ad number 1: Internet addiction such a real addiction
  • Print ad #1
  • Ad number 2: Game addiction such a real addiction
  • Print ad #2
  • The process :)
  • Magazine Ad:
     
    I created print of a labtop . All the letters and the symbols on the keyboard of the lapbtop has been erased digitally. On the screen of the laptop there is a small pack full of white powder that looks like the cocaine powder and next to the pack has been written "We have collected all the letters in this pack".
  • hanidouaji@gmail.com
    Hani Douaji