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  • Techledge
  • Techledge is a tech blog startup.

    It needed an identity that could be instantly recognized among the throng of noisy, competitive tech blogs. By converting the two words "tech" and "ledge" into visual iconographic representations, a truly unique identity was forged that was minimal, memorable, extensible, and evocative of the blog's name.

    The underscore cursor after the typographic name speaks to the constantly updating, live content of the blog, as if the name were still being typed.