Teatro alla Scala. Rebranding.

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    From then to now.
    Over 200 years Teatro alla Scala has been known as the leading opera and ballet theatre
    in the world, the meeting place for noble and wealthy Milanese.
    With the development of contemporary times, classic identity of the theatre is no longer relevant
    and doesn't correspond to the international level.
    Through the new identity I conveyed the transformation of the classic theatre to the new more various
    form of art. I revealed the freedom of modernity with its dynamics and emotions, respecting the treasure
    of the past. From then to now.