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This was an independent concept project for educational purposes only. For authenticity, it was based on a popular and established brand of tea. … Read More
This was an independent concept project for educational purposes only. For authenticity, it was based on a popular and established brand of tea. I re-designed the Bigelow Tea Company's "I Love Lemon" Herbal Tea. The conceptual product line includes a large box (100 tea bags), a small box (10 tea bags), and the Individual tea bag paper packet. The colors and photography are meant to convey warmth and flavor, while the typography is subtle and sophisticated. The Lemon photograph is by photographer Izumi K M. Read Less
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