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About

About

Loose tea packaging concept
Published:
The Dog's Bollocks: Design Bridge 2013 
 
The brief was to challenge the expectations of a certain product or a brand by redesigning it in a breakthrough way. I chose tea as I thought there was very little variation in packagings of this category. Also I noticed many people like to have a variety of teas at home, so I decided to create a series of packagings for collective teas which are beautiful yet practical.
 
Each tea has a different history and place of origin, so I decided to focus on that aspect and came up with the idea of book-shaped tea boxes. The collection includes eight different tea blends. The boxes are color-coded accordingly to the brew color of each tea.