Taveners assorted liquorice targets a demographic that’s described as “ comfortable full nesters, aged between their 30’s and 40’s with a high disposable income.
The demographic are known to have a positive outlook on life who love to try new products.
The concept aims to re-launch the product as a sleeker, clean, minimal and easily understandable form, in order to fit in the top shelf product category and hence contrast from the over bombardment from commercial confectionary packaging.
Because The Taveners brand emphasizes the importance of natural /healthy products, the inclusion of brown paper stock to re emphasize the idea of a natural product was essential. The concept takes a more traditional approach by taking inspiration from colonial/Dutch visual cues to give a more traditional and authentic feel to liquorice.