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A brand identity created for an investment company.
Tataworat Investments
Brand Identity
The logo is founded upon the meaning of "tataworat" in Arabic, which means progress, and moving forward. The logo combines the English letter "T" with the Arabic letter "ت" to depict the brand's bi-cultural identity. The square shape of the icon gives the brand a managing/controlled edge, but since the square is not closed from all sides, it removes the impression of restriction and portrays a more open mindset for prospects and expansion, The font gives a clean and transparent impression, while providing space between the letters to indicate freedom and growth.
The Logo Unit
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