For this project, I took on the task of recreating the traditional Tastykake brand. Tastykake is currently a bland, tacky, relatively unmemorable brand. I decided that it was time to give Tastykake a facelift and bring some youth back into the mix. My creative strategy was to target teens and young adults, 12-25, by making Tastykake youthful, trendy, edgy and free-spirited. In order to do this, I changed the logo and packaging, designed a new website, created an app and illustrated some ambient tactics.