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About

Interactive calenadar for GfK Ukraine (major market research organization). You can literally hit the target group.
Published:
"Target practice" calendar for GfK Ukraine
by studio Dorogaya
GfK (Gesellschaft fur Konsumforschung or Society for Consumer Research)
is a International market research organization. For Ukrainian division of GfK,
we have created interactive calendar.
Packed in a mat black wooden box.
Calendarpage illustrations are diagrams,
formed as shooting targets.

Interactivepart of this calendar is 2 sets of dart arrows
(3 cyan and 3 magenta colored,representing male and female auditory).
So,you can literally hit the target group.
Front page and few month pages of calendar:
Gold Prize Award at Kiev International Advertising Festival in 2010; category: Communication Design
Bronze Prize Award at Kiev International Advertising Festival in 2010; category: Graphic Design