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Tapatio is a popular hot sauce on the west coast, but in this imagined campaign, the company was looking to make it a staple in the average house… Read More
Tapatio is a popular hot sauce on the west coast, but in this imagined campaign, the company was looking to make it a staple in the average household. After trying it out, I realized that it really does taste good on everything, even on breakfast muffins! So, I created these billboards to show it with all types of cuisine, to get them used to the idea that it goes with anything. I “poured” (i.e. Photoshopped) Tapatio sauce in the shape of a heart because it translated so well. (Due to time and budgetary constraints, I used stock food images instead of buying and eating these meals myself, though that would have been a ton of fun.) Read Less
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