Taos Ski Valley     

Taos Ski Valley has always been a place for the purist skier. Wanting to attract a younger generation to the "ski only" resort meant many would have to put away their snowboards. This campaign used the sense of humor of the younger generation with simple animation that has become synonymous with the Internet. Using banners with embedded video, the campaign hit the right chord and persuaded many snowboarders to cross over to the dark side.