Tanks in Tate
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The construction of the extention results from the conversion of three large, circular, underground oiltanks originally used by the power statio… Read More
The construction of the extention results from the conversion of three large, circular, underground oiltanks originally used by the power station into accessible display spaces and facilities areas. They opened in July 2012 and are used to show live performance art and installations. Tate describesthem as "the world’s first museum galleries permanently dedicated to live art". To design the identity of the Tate Modern extention, that I called Tanks in Tate, I created a basic sans serif typeface and in a second time, I created two alternates based on the asymetry of the the building, playing with lights and shapes .  Read Less
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The construction of the extention results from the conversion of three large, circular, underground oil tanks originally used by the power station into accessible display spaces and facilities areas. They opened in July 2012 and are used to show live performance art and installations. Tate describes them as "the world’s first museum galleries permanently dedicated to live art".
To design the identity of the Tate Modern extention, that I named Tanks in Tate, I created a sans serif typeface and two alternates reminding of the asymetry of the the building, playing with lights and shapes. The two type of typeface allowed me to differenciate the public identity (posters, compliment card with a color that changes with every exhibit; here a salmon-pink) from the strict museum clients (stationery and the color blue).