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Branding and strategy of Ecuadorian Airline: Tame , vuela Ecuador.
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BRANDING OF ECUADORIAN AIRLINE: TAME
 
TAME, Línea Aérea del Ecuador, commonly referred as Tame, is the Ecuadorian airline with itsheadquarters located in QuitoEcuador. The airlinewas founded on December 17 - 1962, one of its objective is to offer air transport for people and freight services to various cities in Ecuador as well as in one city in Colombia, Cali. 

As a whole renovation of its image and business , Tame wanted to refresh its brand with a re/branding campaign which lasted 3 years. The new logo was desgined by Alma, an Ecuadorian design agency.

Its new image reflects a wide vision, a freeand entrepeneur spirit.
 Before
The new identity
Construction of the new identity
Safe spots
The new color palette: more fresh and vivid
The new Airbus A360 with the new identity
Headsets for the new airplines
Uniforms