Talby by Marc Newson mobile phone Interface design
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About

About

Helped strengthen KDDI's brand as a design innovator after Art Directing the keitai interface of the au design project “Talby”. Established a sta… Read More
Helped strengthen KDDI's brand as a design innovator after Art Directing the keitai interface of the au design project “Talby”. Established a standard within KDDI for a cleaner more modern and consistent interface. Read Less
Published:
"Talby" GUI Design and Art Direction

In 2004 Marc Newson designed a mobile phone for the KDDI au Design Project called "Talby". KDDI wanted Marc to design the interface however the scope of the job required a dedicated team and I was fortunate enough to be given the opportunity.

I designed and art directed the main interface focusing on functionally and usability.

Japanese mobile phone interfaces are often overly complicated and in many cases somewhat messy, my goal at the time was to create a cleaner, more modern and consistent interface that didn't lose its Japaneseness. This interface established a standard within KDDI and influenced many of handsets that have followed.

"Talby" is the most successful au Design Project handset to date and has been featured in films, manga books and animation.
Process examples
3 months work, redesigning 90% of all menus and screens, paying extreme level of attention to all details, typography, iconography, UX, IA. KDDI standardisation was only used where absolutely necessary, mainly due to technical restrictions and external services.
Promotion