Taiwan Excellence IDENT 2014 : ''WORLD LAB '' - Ep 1

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  • Taiwan Excellence IDENT 2014 : ''WORLD LAB ''
  • ''The World Lab'' Series shows the evolutionary process of industries through a visualization of elements unique to each specific industry. The laboratory concept symbolizes the power of Taiwan's research and innovation.

  • Creative & Design

    The concept of the design was inspired by Blue-and-white porcelain , the form and shape of the landscape are based on the unique point of view from Chinese ink and wash painting, representing the arts and craft .
  • Each element in the video represent different arts , Chinese opera facial painting symbolizes the film and television industry, speakers and headphones represent pop music in Taiwan, the long beard echoes the waterfall in landscape painting , while the architecture represents design.
  • Combining modern and traditional elements, its foundation is based on culture and utilizes creativity and tools as media to express the essence and vigor of cultural and creative industries.
  • CREDIT

    Client
    Taiwan External Trade Development Council ( TAITRA )

    Director
    Sawoozer Wang

    Production :
    +AKITIPE STUDIOS

    Co-Director : Lance Ni
    Producer : John Ou
    Concept Artist : Camille Kuo /  Neven Hsu / Sylvia Chen / Tom Yi 
    Graphics Design : Niven mo / Walt Wang
    CG Team Supervisor : Juin Chang
    CG Artist : Juin Chang / Lance Ni / Neven Hsu / Rango Yi / Sylvia Chen
    CG Assistant : Ric Hung

    Music & sound design
    Zelig Sound
     
    Rendering
    FOX Renderfarm
     
    Special thanks
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