Add to Collection
About

About

Developed and art directed the product's look and feel, evolving into a 360° national campaign— starting with the store level and developing into… Read More
Developed and art directed the product's look and feel, evolving into a 360° national campaign— starting with the store level and developing into digital, outdoor, print, and many forms of social media. Keeping the design and photography clean and sophisticated, letting the product and partnership showcase the benefit to the consumer, selling over 200 million and counting. As a result, we created the most successful product launch in Taco Bell's 50 year history, smashed sales records, and created a cultural icon. Read Less
Published:
Doritos Locos Tacos Campaign Design
National Taco Bell Campaign
 
 
Front Windows
 
 
Side Windows
 
 
Packaging - Scan the "Yours Here" speak bubble to launch Taco Bell's Augmented Reality App, creating a social media experience that shows you on screen what real consumers are tweeting about the new #DoritosLocosTacos
 
 
Outdoor Board - Pre-Launch Teasers
 
 
Outdoor Board - National Launch
 
 
Bus Shelter