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Uni assignment, RMIT 2011. Re-branding.
Published:
TABCORP - the bigger, better game
 
Our challenge in this school assignment was to change the consumer’s negative perceptions of Australia's gambling and entertainment group, Tabcorp. I created a more friendly and inviting logo, focused on entertainment but still kept it professional. With connecting the c and o,I wanted to communicate safety, customer service, teamwork and community. Target audience: Investors and gamblers.