Tabasco - ads

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  • Promoting the Famous Sauce as the Hottest.
  • Context: Everyone knows Tabasco Sauces. They compete in a market where beeing the hottest, the spiciest have a good response with the consumers.
     
    Challenge: Create strong visuals that communicates this key aspect of the sauce.
     
    Solution: I have proposed differents visuals to the client that work without taglines so they could be used internationally. Those visuals where unfortunately not chosen by the client.
  • Client: Tabasco - McIlhenny Company
    Conception, art direction, photo and retouching: Nicolas baillargeon