Tabasco Packaging & Re-Brand

  • 1311
  • 63
  • 7
  • Summary
    Packaging/Re-Branding Design Brief - Tabasco
     
    Description
    This was a re-branding and packaging project whilst in Uni. I always wanted to tackle the Tabasco brand. The current packaging is so recognisable that it was hard to move away from it but I wanted to push it a bit further. I decided to make it look like a premium brand with a custom-made logotype with an odd twist to the packaging. The virality of the idea lent itself towards a potentially great and versatile marketing campaign.