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TV ads done in the past
Published:
COUPLE OF OTHER TV ADS I HAVE WORKED ON
IN THE PAST YEARS. ENJOY!
Mots Cachés Branché: a New Loto Québec Lottery
Mandate: Launch a new version of a popular lottery wich gives you the opportunity to continue playing online
Challenge: Explain how exactly it works while communicating the notion that it gives you more fun because you can play longer.
Solution: making this lottery transform any boring situation into semething fun.
Quisine Frozen Meals by Olymel
Mandate: Launch 3 new fozen meals that are exotic and save you time preparing dinner.
Challenge: Explain that you still have to prepare the side dishes since it is just the main dish.
Solution: Visually show the help ths frozen meal provide you.
AD: Nicolas Baillargeon  CW: Patrick Michaud  CD: Pierre Nolin, Patrick Michaud  PROD: Antler, Jeremy Saindon
Always More at Score's restaurants during Hollidays
Context: Promote the offer where you get a free salad bar meal when you buy a 30$ gift card
 Challenge: Having their brand positionning expressed creatively while telling the offer in a 15 sec TV spot!
 Solution: To show an over decorated Scores restaurant with synchronized music.
 
NAPA Autoparts Christmas Promotion
The mandate: Promote Napa Autoparts as a hollyday purchase destination.
The challenge: Make consumers go online to a wish list microsite where they have a chance to win a grand prize and build an email database.
The solution: Just play the video bellow.
AD: Nicolas Baillargeon   CD: Jonathan Rouxel, Étienne Bastien.  CW: Dominique Baulmer   POST: 1One
Napa Autoparts HDTV Contest
Mandate: To drive more customers instore by giving away 42 inch HD TVs.
Challenge: Link an unrelated prize (HDTV) to auto parts
Solution: Just click the video below.
AD: Nicolas Baillargeon   CD: Jonathan Rouxel, Étienne Bastien.  CW: Jean Sébastien Basque, Dominique Baulmer
NAPA Autoparts Nascar Contest
Mandate: Create a Nascar promotion where branded Napa Racing gear is give away.
Challenge: Promote the online microsite where you have to build a virtual Nascar car to win stuff.
Solution: Just play the spot below.
AD: Nicolas Baillargeon   CD: Étienne Bastien.  CW: Jean Sébastien Basque, Dominique Baulmer   POST: Fly
Mikes Restaurant Lasagna Festival
Mandate: Create a tv ad for the new 4 king of lasagnas and communicate the brand positionning: Italian Quebec
Challenge: Link the italian culture to the Quebec culture in a very short time
Solution: Use the totato sauce as blood in a dramatic scene.
AD: Nicolas Baillargeon, Yannick Sénéchal   CW Dominic Balmer, Jean-Sébastien Basque   CD: Étienne Bastien, Jonathan Rouxel
Montreal Symphonic Orchestra Season 2015-2016
Mandate: Express the diversity of the new season
Challenge: Very limited budget, no shooting possible with the conductor
Solution: Express the emotion and diversity of the season visually through motion design.