TUNK - salad's finale

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  • Brand Identity
  • The project’s brief was to create an a brand identity for a beloved food.s I chose the
    excess that comes from the juice of a salad. In my tradition—”to tunk” means to “dip
    into” that salad juice with a bread.
    While planning the branding, my target audience were people who know what good
    taste is all about. I tried to to compare the dipping of that juice to a Polish family
    tradition that keeps on going from one generation to another. I wanted to convey
    tradition and values yet also keep the brand highly sophisticated and modern. I
    decided to use black and white, deep gray and magenta photos of European ladies.
    Accompanying the final product were posters, a matching napkin and tableware. You
    can serve the Dg'stif in a big bottle and pure it to tiny glasses or a small box that
    already includes bottles. In addition there’s a catalog explaining the story of the
    secret of “Tunk” from one generation to another till turning it into a product. In the
    catalog I used old photos while hiding the faces/cutting them to create a feeling of
    mystery and secrecy.

    Photography | Karin Lapidot
  • My work in BranD magazine no.2