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The project’s brief was to create an a brand identity for a beloved food. I chose the excess that comes from the juice of a salad. In my traditio… Read More
The project’s brief was to create an a brand identity for a beloved food. I chose the excess that comes from the juice of a salad. In my tradition—”to tunk” means to “dip into” that salad juice with a bread. While planning the branding, my target audience were people who know what good taste is all about. I tried to to compare the dipping of that juice to a Polish family tradition that keeps on going from one generation to another. I wanted to convey tradition and values yet also keep the brand highly sophisticated and modern. I decided to use black and white, deep gray and magenta photos of European ladies. Accompanying the final product were posters, a matching napkin and tableware. You can serve the Dg'stif in a big bottle and pure it to tiny glasses or a small box that already includes bottles. In addition there’s a catalog explaining the story of the secret of “Tunk” from one generation to another till turning it into a product. In the catalog I used old photos while hiding the faces/cutting them to create a feeling of mystery and secrecy. Read Less
Published:
Brand Identity
The project’s brief was to create an a brand identity for a beloved food.s I chose the
excess that comes from the juice of a salad. In my tradition—”to tunk” means to “dip
into” that salad juice with a bread.
While planning the branding, my target audience were people who know what good
taste is all about. I tried to to compare the dipping of that juice to a Polish family
tradition that keeps on going from one generation to another. I wanted to convey
tradition and values yet also keep the brand highly sophisticated and modern. I
decided to use black and white, deep gray and magenta photos of European ladies.
Accompanying the final product were posters, a matching napkin and tableware. You
can serve the Dg'stif in a big bottle and pure it to tiny glasses or a small box that
already includes bottles. In addition there’s a catalog explaining the story of the
secret of “Tunk” from one generation to another till turning it into a product. In the
catalog I used old photos while hiding the faces/cutting them to create a feeling of
mystery and secrecy.

Photography | Karin Lapidot
My work in BranD magazine no.2