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adNAU was commissioned to handle red carpet and stage designs that included a massive iconic disc for the TRON Legacy World Premiere and an origi… Read More
adNAU was commissioned to handle red carpet and stage designs that included a massive iconic disc for the TRON Legacy World Premiere and an originally intended Daft Punk street concert at Hollywood's El Capitan Theater. Concepts were also pitched that would transform the premiere into a global and viral event including a virtual premiere lounge iPhone app with built-in glow sticks, projected tagging on landmarks, after party, and a choreographed laser performance for the curtain call. Our design focused on the virtual world bleeding into reality. Read Less
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TRON Legacy Premiere Design
Our design focused on creating an iconic, coherent premiere that expanded media coverage and viral proliferation. Much like the TRON Legacy story itself, we suggested a strategy that interwove both physical & digital qualities. Where every aspect of the World Premiere event represented a transition into the virtual world of TRON Legacy.

To that end, adNAU delivered a comprehensive design packet featuring designs for the red carpet premiere to stage designs for a Daft Punk concert that was slated to be held outside the El Capitan theater on Hollywood Boulevard and streamed live worldwide.  We conceived a virtual TRON lounge app to facilitate live streaming and even incorporated a glow sticks mini-app along with luminescent t-shirt designs to both immerse the crowd and create a stronger spectacle. 

Following Daft Punk's withdrawal from the concert, Disney simplified the proceedings,
Daft Punk Low Stage Concept
Daft Punk High Stage Concept
International Premiere Marketing 
Curtain Show Performance
Virtual Premiere Lounge iPhone App