Before we get started. Here's a little letter I had written back in 1999...
"SO you've worked your ass off, explored many different ways to associate yourself with art and have come to a fork in the road. Do you teach in Mexico or do you show your family that their investment in your college education was well worth it and go Commercial?...OH yeah, you barley make enough right now to support yourself and that computer system was a very costly investment. How about this...take Bruce Lee, Sun Tzu and the " Loyal 47 Ronin" and apply it here. Meaning- focus on learning more about yourself, and from those around you. Its a very interesting time with this " Digital" thing and if you can learn more of it from a professional climate then do so. But if you do- enter that "New World" with keen eyes and ears- understand THEIR language, THEIR way of conducting and selling their business, matter of fact- learn what makes their culture STRONG.
But along the way- NEVER REGRET, NOR FORGET YOU'RE AN ARTIST.
Don't feel like you're selling out, giving up or disregarding the talent and soul you've nurtured since you were a child. But allow that inner child to learn more from a world that is so foreign and directly in contrast from where you have been finding comfort. So like the 47 Ronin, invest in patience for YOU WILL RETURN years from now with a smarter and more confident way to express and share your art.
So I'll see you back here when you're 40 ( wow that seems like a fucking long time...) and trust me you will be more appreciative of everything that you are willing to do and share"
- Orlando Arocena June 1999...before deciding to put fine art on the back burner
and jump into the commercial design market.