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  • Based on Transformers, 'TransMariners' 
    are the ultimate Naval Systems Specialists 
    who're highly adaptable to quick-changing 
    conditions in a variety of roles. A comic book 
    illustrates the essence of this career. Also 
    included is a mobile phone figurine. Graduates 
    can apply for an interview via 3 response 
    channels: reply card, website and SMS.
  • The Mailer
  • The Comic
  • The Mobile Phone Game
  • The Poster
  • The Website
  • The Mobile Phone Hanger
  • The Commercial
  • Awards:
    Won Report (No.4 Campaign in the World)
    Asia Pacific Adfest (Integrated Campaign Silver, DM Silver, TV Bronze, Mobile Game Finalist)
    DM Asia (Integrated Campaign Gold, DM Gold, Art Direction Bronze)
    Singapore Creative Circle Awards (TV Bronze)
    Singapore Outdoor Awards (TV Bronze)
    Media Spikes (TV Finalist, Mobile Game Finalist)
    Effie (Finalist)
    Hall of Fame (Campaign of the Year Finalist)